Push The Little Pastries and Make’em Come up

I was recently in a Coffee Bean in Beverly Hills.  Coffee Bean is the 2nd largest Coffee shop chain in Los Angeles.  Of course Starbucks is the biggest.  Coffee Bean is the runner up to Starbucks much like Sandisk is the 2nd top mp3 player after The Ipod.  What’s Sandisk?…Exactly.*

But I felt good being in number 2 on this day as the Coffee Bean was directly across from a Starbucks.  Shunning a corporate giant for a smaller corporate giant isn’t exactly sticking it to the man but you have to start somewhere. Given the option at least I went with what was closer to Mom and Pop on the Mom and Pop-Evil corporate giant continuum.  For the record Coffee Bean has better tea than Starbucks.   Starbucks has better food, mainly because Coffee Bean doesn’t serve food.  It’s a push on the pastries.

QSN:  Doesn’t “Push on the Pastries” sound like the name of an Indie rock group?  Eventually people would just call them POP and that would be coincidental but we would call it ironic.

I guess I’m all about the underdog as long as the underdog is directly across the street.  A brilliant strategy when you think about it.  Want to open a small independent coffee shop?  Well, set up shop near Starbucks.   Some traffic will be diverted your way out of pangs of guilt.  Why be cliché when you can cross the street and be self righteously cliché?  Others will head to get some indie brew to avoid long lines and no place to sit.  Either way you’re siphoning off the man and championing small business.

Who knows Starbucks may even pay you off and give you more to scram than you would’ve made in business.  Sure, that’s the classic definition of selling out but…if a thousand Mom and Pops do this then… Well, I would like to say it would bring Starbucks to its knees but it’s more likely that scones will go up 5 cents. (in Robot voice) …Resistance is futile, Just go to Starbucks sip on your frap and enjoy Norah Jones on the PA system…

*News story on Sandisk

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